Wednesday, 27 June 2012

Old Cars and New Websites

Old vs. New

Websites are a lot like cars. No, I’m not talking four wheels and an engine, but rather style and fashion.

We might love our car. We’ve been driving it for quite a number of years. It still runs great, sails through its annual health check and gets us from A to B no problem. In short, it’s entirely fit for purpose.... well, almost.

It’s just that over time it’s become, um, a little dated. Somehow, fashions have changed and our car, once a smart shiny eye-catcher, no longer looks the business. We still drive it happily, but are increasingly conscious of other vehicles on the road with their youthful good looks and smooth contoured bodies. Our eyes are involuntarily drawn to their number plates: BG12, RH60, ER11, KL61... Our FV51 is now a decade away from the action. If the scrappage scheme was still going, our little runner would be a prime candidate.

Websites date in a similar way. It’s as if there is an unwritten consensus of what a modern website should look like. Just as cars benefit from new technologies that reduce carbon emissions and fuel consumption, websites have their own champions with names like Ajax, JQuery and XML. Add to these technologies the proliferation of some excellent design templates and such powerful content management systems (CMS) as Wordpress, Drupal, Joomla and Expression Engine, and it’s no surprise that one finds a certain conformity out there.

So, the time has come for Delegate Select to shed the old website that has served so well over the years and build something new. With the recent addition of a talented and creative young designer to our team, we decided not to go the CMS route but opted for an original hand-crafted product. We think it looks modern and distinctive, communicates the scope and strength of our offering, yet remains true to our core mission – the unyielding desire to provide our customers with a bespoke service at an off-the-shelf price or, using our car analogy, the quality of a BMW with custom trim at the price of a sub-compact.

We hope you like the result!